Technology
Platform Launch
Forbes 30 Under 30
We The Project
Platform Launch
Building a creative ecosystem where creators are stronger together – from concept to Forbes 30 Under 30 recognition to 7,500 users in the first week.
| CLIENT We The Project |
YEAR 2017–2021 |
SERVICES Strategy · Technology |
RESULT 7,500 Users Week 1 |
Strategy
Technology
Platform Launch
Forbes 30 Under 30
We The Project
Platform Launch
Building a creative ecosystem where creators are stronger together – from concept
to Forbes 30 Under 30 recognition to 7,500 users in the first week.
Client We The Project |
Year 2017–2021 |
Services Strategy · Technology |
Result 7,500 Users Week 1 |
THE CONCEPT
Creators are stronger when we work together.
In 2017, the Mr. Kiki team took a core belief – that creators thrive through collaboration – and began building the perfect creative ecosystem for entertainment professionals.
The team included CTO Bryan Bishop (Bitcoin core developer) and advisor Phillip Shoemaker (former Apple App approval chief, founder of Identity.com). By 2018, We The Project was featured in Forbes 30 Under 30 events and panels at the Hollywood Film Festival.
THE CONCEPT
Creators are stronger when we work together.
In 2017, the Mr. Kiki team took a core belief – that creators thrive through collaboration – and began building the perfect creative ecosystem for entertainment professionals.
The team included CTO Bryan Bishop (Bitcoin core developer) and advisor Phillip Shoemaker (former Apple App approval chief, founder of Identity.com). By 2018, We The Project was featured in Forbes 30 Under 30 events and panels at the Hollywood Film Festival.
SERVICES DELIVERED
STRATEGY
Brand Strategy
Competitive Analysis
Persona Development
Value Propositions
TECHNOLOGY
Omni Platform Development
UI/UX/CX Design
Product Design
Rapid Prototyping
BRAND
Visual Identity
Logo — Puzzle Piece Concept
Brand Positioning
Business Plan Deck
LAUNCH
MVP Development
Developer Sourcing
Product Launch
7,500 Beta Users Week 1
SERVICES DELIVERED
STRATEGY
Brand Strategy · Competitive Analysis · Persona Development · Value Propositions
TECHNOLOGY
Platform Architecture · Full‑Stack Development · Scalable Infrastructure
LAUNCH
Platform Launch Strategy · User Acquisition · Growth Rollout
BRAND
Brand Identity · Messaging Framework · Creative Positioning
01
PHASE 01
Brand Strategy
& Identity
Mr. Kiki conducted a comprehensive brand strategy deep dive — Context Analysis, Brand Strategy, Brand Identity, and Brand Positioning — to craft a memorable identity for the platform. The finalized logo was crafted to represent each site user as an essential “puzzle piece” in the larger project — resonating instantly with both founders and early test audiences.
| Context analysis & competitive positioning | |
| Puzzle piece logo concept & trademark | |
| Brand identity & business plan deck | |
| Messaging framework for creators |
01
PHASE 01
Brand Strategy
& Identity
Mr. Kiki conducted a comprehensive brand strategy deep dive — Context Analysis, Brand Strategy, Brand Identity, and Brand Positioning — to craft a memorable identity for the platform. The finalized logo was crafted to represent each site user as an essential “puzzle piece” in the larger project — resonating instantly with both founders and early test audiences.
| Context analysis & competitive positioning | |
| Puzzle piece logo concept & trademark | |
| Brand identity & business plan deck | |
| Messaging framework for creators |
02
PHASE 02
The creative
ecosystem defined.
We uncovered the core values driving We The Project’s customer base and pinpointed the unique differentiators setting the platform apart from competitors. This strategic clarity enabled the team to refine the networking platform and align its products and services with the specific needs and desires of the target audience of entertainment professionals.
| Core value & differentiator mapping | |
| Target audience: TV, film, music professionals | |
| Platform product-market fit alignment | |
| Forbes 30 Under 30 & Hollywood Film Festival |
02
PHASE 02
The creative
ecosystem defined.
We uncovered the core values driving We The Project’s customer base and pinpointed the unique differentiators setting the platform apart from competitors. This strategic clarity enabled the team to refine the networking platform and align its products and services with the specific needs and desires of the target audience of entertainment professionals.
| Core value & differentiator mapping | |
| Target audience: TV, film, music professionals | |
| Platform product-market fit alignment | |
| Forbes 30 Under 30 & Hollywood Film Festival |
03
PHASE 03
MVP Build
& Platform Launch
The Mr. Kiki team developed the networking website through all phases — from prototyping and developer sourcing to product launch. We The Project’s MVP launched in January 2021. The website gained over 7,500 users in its first week in beta — validating the platform’s value proposition and the strength of the brand strategy built around it.
| Full MVP development & prototyping | |
| Developer sourcing & team oversight | |
| UI/UX/CX design system | |
| 7,500 users in first week of beta |
03
PHASE 03
MVP Build
& Platform Launch
The Mr. Kiki team developed the networking website through all phases — from prototyping and developer sourcing to product launch. We The Project’s MVP launched in January 2021. The website gained over 7,500 users in its first week in beta — validating the platform’s value proposition and the strength of the brand strategy built around it.
| Full MVP development & prototyping | |
| Developer sourcing & team oversight | |
| UI/UX/CX design system | |
| 7,500 users in first week of beta |
04
PHASE 04
Social Proof.
We The Project’s early traction was driven by visible creator endorsement and real community validation.
| Backed by influencer Matti Haapoja, a trusted voice with 1M+ YouTube subscribers | |
| First influencer collaboration drove 5,000+ users in 48 hours, signaling immediate community buy‑in | |
| Social storytelling amplified real creators and their work, strengthening trust across the community | |
| The Role Call content series featured industry professionals, adding legitimacy and elevating emerging talent |
04
PHASE 04
Social Proof.
We The Project’s early traction was driven by visible creator endorsement and real community validation.
| Backed by influencer Matti Haapoja, a trusted voice with 1M+ YouTube subscribers | |
| First influencer collaboration drove 5,000+ users in 48 hours, signaling immediate community buy‑in | |
| Social storytelling amplified real creators and their work, strengthening trust across the community | |
| The Role Call content series featured industry professionals, adding legitimacy and elevating emerging talent |
THE RESULT
7,500 users. Week one.
Launched January 2021 after Forbes 30 Under 30 recognition and Hollywood Film Festival panels — validating the creative ecosystem concept built by Mr. Kiki.
| 7,500+ Beta Users Week 1 |
Jan 2021 Launch Date |
Forbes 30 Under 30 Feature |
2017 Concept Year |
The Result
7,500 users. Week one.
Launched January 2021 after Forbes 30 Under 30 recognition and Hollywood Film Festival panels — validating the creative ecosystem concept built by Mr. Kiki.
7,500+
Beta Users Week 1
Jan 2021
Launch Date
Forbes
30 Under 30 Feature
2017
Concept Year
Ready to make something great?
Let’s talk about your brand, your goals, and what we can build together.
Ready to make
something great?
Let’s talk about your brand, your goals, and what we can build together.