Brand Identity
Product Launch
Celebrity Alliances
Christine Hair Care
Brand Launch
A purpose-driven brand built in tribute to a daughter, launched to national attention — and into the rooms of Sephora and Costco.
| CLIENT Van Thomas Concepts |
YEAR 2013–2014 |
SERVICES Strategy · Technology |
RESULT National Media Launch |
StrategyBrand Identity
Product Launch
Celebrity Alliances
Christine Hair Care
Brand Launch
A purpose‑driven brand built in tribute to a daughter, launched to national attention — and into the rooms of Sephora and Costco.
ClientVan Thomas Concepts
Year2013–2014
ServicesStrategy · Technology
ResultNational Media Launch
THE STORY
A brand born
from love.
In 2013, renowned hairstylist Van Thomas founded Van Thomas Concepts, introducing a groundbreaking hair care line in tribute to his late daughter Christine.
The Mr. Kiki team was proud to partner with him – developing a comprehensive 360° brand and product strategy to bring his vision to life, working closely with Van and the agency Distillery Project.
THE STORY
A brand born
from love.
In 2013, renowned hairstylist Van Thomas founded Van Thomas Concepts, introducing a groundbreaking hair care line in tribute to his late daughter Christine.
The Mr. Kiki team was proud to partner with him – developing a comprehensive 360° brand and product strategy to bring his vision to life, working closely with Van and the agency Distillery Project.
SERVICES DELIVERED
STRATEGY
Brand Strategy
Competitive Analysis
Cultural Analysis
Audience Segmentation
Persona Development
Brand Analytics
TECHNOLOGY
UI/UX/CX Design
Product Design
Website Prototyping
Product Brochures
BRAND
Visual Identity
Logo Design
Brand Positioning
Business Plan Deck
LAUNCH
Product Launch Roadmap
Retail Strategy
Media Relations
Celebrity Alliances
SERVICES DELIVERED
Strategy
Brand Strategy
Competitive Analysis
Cultural Analysis
Audience Segmentation
Persona Development
Brand Analytics
Technology
UI/UX/CX Design
Product Design
Website Prototyping
Product Brochures
Brand
Visual Identity
Logo Design
Brand Positioning
Business Plan Deck
Launch
Product Launch Roadmap
Retail Strategy
Media Relations
Celebrity Alliances
01
PHASE 01
A logo as a tribute.
A brand as a legacy.
Mr. Kiki began with a deep and thoughtful dive into Van Thomas’s vision – delivering Context Analysis, Brand Strategy, Brand Identity, and Brand Positioning in close collaboration with the Distillery Project agency. The final logo served as a touching tribute to Christine, rendered as a simple yet elegant signature honoring her legacy.
| Context analysis & brand positioning | |
| Visual identity & trademark logo | |
| Business plan deck development | |
| Collaboration with Distillery Project agency |
01
PHASE 01
A logo as a tribute.
A brand as a legacy.
Mr. Kiki began with a deep and thoughtful dive into Van Thomas’s vision – delivering Context Analysis, Brand Strategy, Brand Identity, and Brand Positioning in close collaboration with the Distillery Project agency. The final logo served as a touching tribute to Christine, rendered as a simple yet elegant signature honoring her legacy.
| Context analysis & brand positioning | |
| Visual identity & trademark logo | |
| Business plan deck development | |
| Collaboration with Distillery Project agency |
02
PHASE 02
National launch.
National attention.
When the Christine product line launched in 2014, it didn’t just earn national attention — it landed in front of a combined audience of more than 4.6 million viewers and subscribers across major entertainment and news outlets. Coverage spanned Extra, Fox News, BET, KTLA 5, FOX5 Las Vegas, Hallmark Channel, and more, placing the brand at the center of mainstream cultural conversation.
The momentum didn’t stop there. Organic endorsements from entertainment personalities and on‑air talent helped transform the launch into a purpose‑driven movement rooted in resilience, love, and meaningful innovation.
| 4.6M+ combined national audience reach across major TV and digital outlets | |
| Featured on Extra, Fox News, BET, KTLA 5, FOX5 Las Vegas, Hallmark Channel | |
| Organic celebrity and on‑air personality endorsements | |
| A purpose‑driven brand story that resonated far beyond the product itself |
02
PHASE 02
National launch.
National attention.
When the Christine product line launched in 2014, it didn’t just earn national attention — it landed in front of a combined audience of more than 4.6 million viewers and subscribers across major entertainment and news outlets. Coverage spanned Extra, Fox News, BET, KTLA 5, FOX5 Las Vegas, Hallmark Channel, and more, placing the brand at the center of mainstream cultural conversation.
The momentum didn’t stop there. Organic endorsements from entertainment personalities and on‑air talent helped transform the launch into a purpose‑driven movement rooted in resilience, love, and meaningful innovation.
| 4.6M+ combined national audience reach across major TV and digital outlets | |
| Featured on Extra, Fox News, BET, KTLA 5, FOX5 Las Vegas, Hallmark Channel | |
| Organic celebrity and on‑air personality endorsements | |
| A purpose‑driven brand story that resonated far beyond the product itself |
03
PHASE 03
From launch to
Sephora & Costco.
The Christine Hair Care line received coverage from major publications and influencer blogs, building a loyal audience organically. In 2014, Van Thomas received an invitation to showcase the Christine brand to major retailers including Sephora and Costco – a direct result of the brand strategy and launch roadmap crafted by Mr. Kiki.
| Major publication & influencer coverage | |
| Retail strategy — Sephora & Costco | |
| Celebrity and entertainment alliances | |
| Brand analytics & audience insights |
03
PHASE 03
From launch to
Sephora & Costco.
The Christine Hair Care line received coverage from major publications and influencer blogs, building a loyal audience organically. In 2014, Van Thomas received an invitation to showcase the Christine brand to major retailers including Sephora and Costco – a direct result of the brand strategy and launch roadmap crafted by Mr. Kiki.
| Major publication & influencer coverage | |
| Retail strategy — Sephora & Costco | |
| Celebrity and entertainment alliances | |
| Brand analytics & audience insights |
THE RESULT
From tribute to national brand.
National TV exposure, celebrity alliances, publication features, and retail invitations from Sephora and Costco — all driven by a strategy rooted in purpose.
| 2014 Launch Year |
4+ National TV Outlets |
Sephora Retail Invitation |
360° Brand Strategy |
THE RESULT
From tribute to national brand.
National TV exposure, celebrity alliances, publication features, and retail invitations from Sephora and Costco — all driven by a strategy rooted in purpose.
2014Launch Year
4+National TV Outlets
SephoraRetail Invitation
360°Brand Strategy
Ready to make something great?
Let’s talk about your brand, your goals, and what we can build together.
Ready to make
something great?
Let’s talk about your brand, your goals, and what we can build together.