Direction
VFX
Production
McDonald’s: Wonderland
McCafé Mango Smoothie.
An otherworldly taste deserved an otherworldly campaign. Concept design, storyboards, rotoscoping, VFX, and full broadcast production for McDonald’s McCafé mango smoothie with IW Group Agency.
|
CLIENT IW Group Agency / McDonald’s |
YEAR 2021 |
SERVICES Design · Direction · VFX |
DIRECTOR Kiki Chansamone |
Design
Direction
VFX
Production
McDonald’s: Wonderland
McCafé Mango Smoothie.
An otherworldly taste deserved an otherworldly campaign. Concept design, storyboards, rotoscoping, VFX, and full broadcast production for McDonald’s McCafé mango smoothie with IW Group Agency.
|
CLIENT
IW Group Agency / McDonald’s |
YEAR 2021 |
SERVICES Design · Direction · VFX |
DIRECTOR Kiki Chansamone |
THE BRIEF
An otherworldly taste
deserves an otherworldly
campaign.
When McDonald’s and IW Group described the new McCafé mango smoothie as having an otherworldly taste, we were intrigued. That bold claim sparked our creative process — led by in-house director Kiki Chansamone and our concept design team.
Using concept designs, storyboards, rotoscoping, and compositing, we built a vibrant visual narrative that matched the smoothie’s refreshingly unique flavor — every frame infused with whimsical energy and bold style, echoing the drink’s tropical essence.
THE BRIEF
An otherworldly taste
deserves an otherworldly
campaign.
When McDonald’s and IW Group described the new McCafé mango smoothie as having an otherworldly taste, we were intrigued. That bold claim sparked our creative process — led by in-house director Kiki Chansamone and our concept design team.
Using concept designs, storyboards, rotoscoping, and compositing, we built a vibrant visual narrative that matched the smoothie’s refreshingly unique flavor — every frame infused with whimsical energy and bold style, echoing the drink’s tropical essence.
SERVICES DELIVERED
Concept Design
Storyboards
Visual Development
Broadcast Production
Directors
Editorial
Rotoscoping
Compositing
Finishing
McCafé Mango Smoothie
IW Group Agency
Broadcast / 2021
SERVICES DELIVERED
Design
Concept Design
Storyboards
Visual Development
Direction
Broadcast Production
Directors
Editorial
VFX
Rotoscoping
Compositing
Finishing
Campaign
McCafé Mango Smoothie
IW Group Agency
Broadcast / 2021
01
THE CREATIVE
From bold claim
to bold visuals.
The creative process was led by in-house director Kiki Chansamone, who built the visual language of the spot from the ground up — beginning with concept designs and storyboards that translated the smoothie’s tropical character into an imaginative, fantastical world.
| Directed by Kiki Chansamone — in-house | |
| Concept designs & storyboards from scratch | |
| Whimsical visual world built around product character | |
| Tropical essence translated to bold visual language |
01
THE CREATIVE
From bold claim
to bold visuals.
The creative process was led by in-house director Kiki Chansamone, who built the visual language of the spot from the ground up — beginning with concept designs and storyboards that translated the smoothie’s tropical character into an imaginative, fantastical world.
| Directed by Kiki Chansamone — in-house | |
| Concept designs & storyboards from scratch | |
| Whimsical visual world built around product character | |
| Tropical essence translated to bold visual language |
02
THE CRAFT
Rotoscoping, compositing,
and full broadcast delivery.
Every frame was infused with whimsical energy and bold style, echoing the drink’s tropical essence. The production pipeline covered the complete creative-to-delivery scope — broadcast production, editorial, rotoscoping, compositing, VFX, and finishing — all handled in-house by the Mr. Kiki team.
| Full broadcast production & editorial | |
| Rotoscoping & compositing — frame by frame | |
| VFX & finishing — broadcast quality delivery | |
| Taste transformed into stunning visual experience |
02
THE CRAFT
Rotoscoping, compositing,
and full broadcast delivery.
Every frame was infused with whimsical energy and bold style, echoing the drink’s tropical essence. The production pipeline covered the complete creative-to-delivery scope — broadcast production, editorial, rotoscoping, compositing, VFX, and finishing — all handled in-house by the Mr. Kiki team.
| Full broadcast production & editorial | |
| Rotoscoping & compositing — frame by frame | |
| VFX & finishing — broadcast quality delivery | |
| Taste transformed into stunning visual experience |
THE RESULT
Taste transformed into
a visual experience.
A captivating campaign that not only showcases the product’s appeal but transforms its taste into a stunning, imaginative visual experience — broadcast-ready from first frame to final delivery.
|
2021 Campaign Year |
360° Concept to Delivery |
In-House Direction & Production |
Broadcast National Campaign |
The Result
Taste transformed into
a visual experience.
A captivating campaign that not only showcases the product’s appeal but transforms its taste into a stunning, imaginative visual experience — broadcast‑ready from first frame to final delivery.
|
2021 Campaign Year |
360° Concept to Delivery |
|
In‑House Direction & Production |
Broadcast National Campaign |
Ready to make something great?
Let’s talk about your brand, your goals, and what we can build together.
Ready to make something great?
Let’s talk about your brand, your goals, and what we can build together.