We The Project: Launch

Client: We The Project

The Mr.Kiki team has a firm belief that creators are stronger when we work together. In 2017, we took this concept and began developing a perfect creative ecosystem – we named it We The Project. The team was made up of entertainment pros in TV, film, music and acclaimed technologists like CTO Bryan Bishop (Bitcoin core developer) and advisor Phillip Shoemaker (former Apple App approval chief, founder of Identity.com). By 2018, we were included in the Forbes 30 under 30 event, and panels at the Hollywood Film Festival.

We The Project was launched in January 2021. The website gained over 7,500 users in its first week in beta.

Strategy – Brand Strategy, Competitive Analysis, Persona development

Technology – Omni Platform Development, UI/UX/CX Design, Product Design, Rapid Prototyping

Mr. Kiki started with a deep dive into the We The Project concept – spanning Context Analysis, Brand Strategy, Brand Identity, and Brand Positioning – that equipped us with the critical insights needed to craft a memorable brand identity and compelling business plan deck. The finalized logo – crafted to represent each site user as an essential “puzzle piece” in the larger project – resonated instantly with both the company’s founders and early test audiences.

We uncovered the core values driving We The Project’s customer base and pinpointed the unique differentiators that set the company apart from competitors. This strategic clarity enabled the team to refine the networking platform and align its products and services with the specific needs and desires of the target audience.

The Mr.Kiki team developed the networking website through all phases from prototyping, developer sourcing, and product launch. We The Project’s minimum viable product (MVP) was launched in January 2021. The website gained over 7,500 users in its first week in beta.