McDonalds: Wonderland

Client: IW Group Agency, McDonalds

When McDonald’s and the IW Group described the new McCafe mango smoothie as having an otherworldly taste, we were intrigued. That bold claim sparked our creative process, led by in-house director Kiki Chansamone and our concept design team. Using concept designs, storyboards, rotoscoping, and compositing, we built a vibrant visual narrative that matched the smoothie’s refreshingly unique flavor. Every frame was infused with whimsical energy and bold style, echoing the drink’s tropical essence. The final result is a captivating campaign that not only showcases the product’s appeal but also transforms its taste into a stunning, imaginative visual experience.

Design & Content – Broadcast Production, Directors, Editorial, VFX, Finishing