Doritos: Sumo

Client: Mr.Kiki

A simple premise can have sumo-sized payoffs. That’s our unwritten motto at MrKiki, and apropos for this clever spec commercial. Concepted by in-house director Kiki Chansamone and starring legendary Japanese sumo wrestler Yama (recognized as the heaviest Japanese-born sumo wrestler in history), the spot was created for the 2012 Doritos Super Bowl Contest. Though it began as a spec submission, it quickly gained massive traction. Today, it has racked up over 611 million views and attracted 923,000 subscribers to our YouTube channel. Proof that bold creativity, paired with a straightforward concept, can resonate far and wide, and sometimes, even shake the internet like a sumo stomp.

Creative & Content – Broadcast Production, Directors, Editorial, VFX, Finishing